Pricing your wares

Great article from Inc. on pricing. For photographers and other entrepreneurs!

Is It Time to Raise Prices?: "'Entrepreneurs tend to keep prices too low,' says Reed K. Holden, founder of Holden Advisors in Concord, Mass., and the co-author of The Strategy and Tactics of Pricing, a widely used text on the subject. Robert J. Dolan, dean of the Ross School of Business at the University of Michigan and co-author of Power Pricing: How Managing Price Transforms the Bottom Line, agrees. 'You're likely leaving money on the table,' Dolan says."