Why every business should use a blog search tool.

Mark Cuban writes:

"The best example of this is searching for information about your own company’s products, employees or the company itself. If you are in corporate management at McDonalds, doing a search that lists the McDonalds website first, and McDonalds corporate or related websites 8 of the next 10, isnt going to be of much help. Worse yet, the sites listed are rarely going to change, and with more than 2mm sites referencing McDonalds, the chances of the company really getting an understanding about what is being said about it online is slim.

I like to do what I call my “daily searches”. I search for references to the Mavs, to HDNet , to Icerocket, to any of the films we are releasing or are in theaters and more. I want to know what is being said online about the businesses I am heavily invested in. If I know what is going on in the web, I can track any issues, and where necessary, respond.

It used to be an old customer service mantra, that “One upset customer can tell 20 people about how poorly your company performed, and those 20 people could tell 20 more and your business could really suffer. Keep all your customers happy, and you won’t have to worry”. Those numbers are miniscule compared to today.

In today’s world, one upset customer can write in their blog about how upset they are about your product or service and it could be linked to by any number of other blogs, which in turn are linked to by any number of blogs, which is in turn picked up by a tv news show. In 24 hours or less, tens to hundreds of thousands, if not millions of people have heard the complaint and your business and brand are at risk.

In my business life “freshness” of information from a search is far, far more important to me than relevancy. I want to know what is being said, and the sooner the better.

This was, is and will continue to be the focus of Blogs.icerocket.com (it will be renamed www.blogscour.com, but we arent sure when)."

link

Mark says it pretty well. I use multiple tools because I am not sure which one is the best, but I am going to try to get it down to a couple.

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