Seth's Blog: Before you spend a lot of time and money on a logo

"What I hope you'll see is that all a logo needs is to be GOOD ENOUGH (I know, I'm the guy who says good enough is a curse). Why is it okay to have a non-wonderful logo? Because the logo is just a placeholder. It gains value AFTER it hits the world, because people associate things with it."

I hapen to be working on a new logo and I found this very interesting.